Brand & Press

The GrowthMax Brand

Everything you need to represent GrowthMax consistently — logos, colors, type, voice, and imagery. Built on one idea: Partnership. Not Replacement.

Color

A cool, clean cyan / sky / blue palette with one warm accent reserved for illustration only.

Core palette

sky-50

Page bg

#F0F9FF

cyan-50

Alt sections

#ECFEFF

cyan-100

Nav surface

#CFFAFE

cyan-200

Borders

#A5F3FC

cyan-400

Logo bars

#22D3EE

cyan-600

Icons

#0891B2

cyan-700

Links

#0E7490

cyan-800

Body text

#155E75

cyan-900

Headings

#164E63

sky-500

Highlight

#0EA5E9

Accent & CTA

Primary CTA gradient

blue-600 #2563EB → indigo-600 #4F46E5

blue-600 · eyebrow & category labels

Warm accent — illustration only

Peach #FB923C · Amber #FCD34D · Coral #F87171

One warm accent per illustration, used sparingly. Never in UI, type, or buttons.

Typography

Inter, everywhere. Headings light and airy, labels medium uppercase, body light and roomy.

Hero · font-light tracking-tight

Partnership. Not Replacement.

Section heading · font-light tracking-tight

Augment your expertise

Eyebrow / category · text-xs font-medium uppercase tracking-wide

AI Strategy

Body · font-light leading-relaxed

We build custom AI agents designed to augment your expertise, amplify your judgment, and unlock what neither humans nor machines could achieve alone.

Weights · 300 / 400 / 500 / 600

Light 300 Regular 400 Medium 500 Semibold 600

Imagery

Editorial illustration in the spirit of HBR, The Atlantic, or Stripe Press — flat, painterly, calm. Cyan-dominant with one warm accent. No text, no UI, no “brain + circuit” clichés.

GrowthMax editorial illustration sample GrowthMax editorial illustration sample GrowthMax editorial illustration sample GrowthMax editorial illustration sample

Locked: flat painterly style, soft single-source lighting (varied per image), cyan/sky palette + one warm accent, calm and intentional mood, never photoreal or 3D. Varies: composition — metaphor, tableau, single person, or pair — chosen to fit the argument.

Grab the assets

Download the full asset bundle, or reach out with any brand or press questions.