Owner: Chris • Created: April 2026 • Companion file: GrowthMax-Keyword-Program.xlsx
GrowthMax wins in search by owning five topical clusters that enterprise AI leaders research when they’re trying to figure out if, how, and with whom to implement AI. Each cluster has a dedicated pillar page and 8–12 supporting spoke posts that interlink. Every piece is written to answer specific questions that show up in AI Overviews, Perplexity, and ChatGPT — not just to rank on Google. The program is measured in quarters, not weeks: first impressions, then positions 11–20, then page 1 breakthroughs at the 6–12 month mark.
| # | Pillar | Anchor page | Role in strategy |
|---|---|---|---|
| 1 | Enterprise AI Strategy | /ai-agents-for-business/ (existing, expand) |
Top-of-funnel authority. Where CXOs start their research. |
| 2 | Custom AI Agents for Enterprise | /solutions/agent-development/ (existing) |
Commercial engine. Owns the product category. |
| 3 | AI Adoption & Change Management | /resources/ai-adoption-playbook/ (new) |
GrowthMax’s strongest existing voice (5 posts already live). Answer-engine magnet. |
| 4 | Enterprise AI Literacy & Training | /solutions/foundations/ + /solutions/bootcamp/ |
Distinct buying committee (CHRO / CLO). Needs its own content path. |
| 5 | AI Partnership (Augmentation) | /partnership/ (new) |
The brand’s signature POV. Differentiates GrowthMax from every vendor that sells “AI replaces X.” |
Pillars 3 and 5 are the two new pages to build. The other three are expansions or hub additions on top of existing URLs.
The spreadsheet (GrowthMax-Keyword-Program.xlsx) has eight tabs:
This is where I’d actually spend time before writing anything new:
Week 1 — Quick wins only. Work through the “Quick Wins” tab. Most of those edits are under 2 hours each. They’ll move existing pages faster than new posts ever will, because Google already trusts those URLs.
Week 2 — Set up measurement. Configure GA4 channel group, conversion events, and the Exploration report. Export baseline GSC data so you can measure from a clean starting line. (See “Tracking Setup” tab.)
Week 3 — Expand Pillar 1. Take /ai-agents-for-business/ from a good guide to the definitive framework. Add the governance, CoE, and assessment sections. Internal-link every existing adoption post to it.
Week 4 — Publish two new pillars. The AI Adoption Playbook (Pillar 3) consolidates your strongest existing content. The Partnership pillar (Pillar 5) gives the brand voice a home. Both are one week each if you don’t overthink them.
Only after that does the Calendar-tab spoke publishing begin in earnest.
Per project standard, Answer Engine Optimization is non-negotiable. Three specific patterns across every piece:
Pattern 1: Question-as-H2 + direct answer. Every spoke post has at least 3 H2s phrased as a question a human would ask, followed by a 40–60 word direct answer in the first paragraph under it. Those are the chunks ChatGPT, Perplexity, and Google’s AI Overview quote.
Pattern 2: FAQPage schema. All 30 new spoke posts and all 14 Quick-Wins edits include FAQPage JSON-LD in the <head>. Typically 3–5 Q&A pairs per post. The “AEO Questions” tab has the question bank.
Pattern 3: Citable claims with numbers. Answer engines preferentially cite pages with specific, attributable numbers (“6–12 weeks,” “70% failure rate,” “$40k–$250k”). Every post includes at least three.
We measure AEO manually once a month: search the top 20 AEO questions in ChatGPT, Perplexity, and Google AI Overviews, and log whether GrowthMax is cited or linked. That goes in the monthly report.